Article
The evolution of loyalty programs: from discount cards to apps that foster strong emotional bonds
Frequent travellers might accumulate points (miles) and redeem them for benefits like free upgrades, extra services, and tickets. As time went on, rivals did the same. This was the beginning…
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Article
How LTV on mobile devices can boost profitability
The adoption of new strategies to boost mobile customer lifetime value (LTV) would help boost audience loyalty and business revenues. This is significant given the record increase in e-commerce traffic…
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